The importance behind marketing
Your business is unique, so if you’re looking to increase your business’s online presence it’s essential that your digital marketing strategy is tailored to meet your specific commercial objectives.
We understand this. After taking the time to understand your business, we will create a strategy that ensures every channel is working towards the same goals. This way, you can squeeze every last drop from the digital technologies available to turn your potential visitors into real customers.
Mud can provide you access to a wide breadth of knowledge and expertise from every facet of internet marketing. Consequently, your business will benefit from an all-encompassing strategy designed to match – and then exceed – your business’s key goals.
Search Engine Optimisation (SEO) drives footfall to it, in the form of targeted visitors from Google and other search engines. If you're not doing it right, you're missing out on vital leads, conversions and brand exposure. This is where our team of SEO experts can help. As Google Partners, we know our stuff!
(Pay Per Click)
Pay per click (PPC) is an extremely effective marketing method which drives relevant traffic to your site from the moment your campaign begins. You can target specific locations or demographics, and see exactly how each campaign is performing. And more importantly, gain extra leads/sales and brand awareness.
Digital advertising technology is evolving at a rapid pace, with programmatic the buzz word of the moment. Programmatic technology has removed a lot of the heavy-lifting involved in managing the media buying process and opened up huge potential for delivering cost-effective, multi-channel, precision-targeted advertising campaigns.
Social media is a golden opportunity to talk to your existing and prospective customers, engage with those who will shout about your brand and it’s now an important factor in ranking well in search.
In a digital world with so many websites, apps and spaces to engage with, there is always one common denominator. Our email address is the digital passport that underpins them all. It’s that unique key connecting us to the many personal profiles we’ve made across the web.
We employ numerous tactics to help our clients feature in strategically targeted online press, securing greater brand awareness with their target audience and back links to their site.
Investing in digital PR makes great business sense, as the word of a journalist carries significant weight – just one article, or even a mention in an article, can lead to a flood of orders and enquiries.
Mud Inclusive monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc.
While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels…and more.